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Keyword play very important role to generating traffic of website.so we provide
very brief ,clear and easy to learn description with example as below:
Step -1: Keywords selection:
Selecting keywords and optimizing your website for those keywords is the foundation
of getting traffic from search engines.
It’s very important to choose the right keywords for your site.choosing keywords
isn’t just about picking a keyword that fits. There is a bit of science when it
comes to keyword selection.
For example:
The first thing people do when searching for something they are interested in is
usually to go to google and type their keywords.google will then return a list of
results that are relevant to the keywords they typed in.
The sites on the first page of the google results are the sites that are
going to generate the most traffic from search engines.The sites on the second page
of the google results will likely generate a nice amount of traffic from search
engine too but the farther back in search result pages a site is,the less traffic
it will receive.
Obviously the beginning pages of google are where you want your site to be
so that you can reap the benefits of those searches.
So choosing your keywords carefully will give you a better chance of ranking high
and driving traffic.
When determining what your keywords will be,think like a buyer or a person
who is seeking information that you have to offer.What keywords might they use to
search for these service,product or information?
After you have determined what terms people might search for,than the first
thing you want to do is see how many searches per day your potential keywords are
getting. You can use the free keyword tool at,
https://adwords.google.com/select/KeywordToolExternal
http://www.freekeywords.wordtracker.com
In above keyword
tool,obviously you are choose those keywords for your website which are high (number
of times) searches per day.
Step -2: Where to usage keyword in your website:
These few techniques are useful for achieving very high
rankings in search engines. If you want, you can check it out with your site by
implementing the below given secrets information;
Usage of keyword
in Title:
Use your main keywords in
“Title” tag which has high weightage in Google for ranking in its searches.
Its code look like this:
<title>Title Here</title>
Usage of keyword in Meta description:
‘Meta Description Tag’ describes what your site is about.Rewrite your Meta description
with respective keywords in it.
Its code look like this:
<meta name=”Description” content=”This is your description”/>
Usage of keyword in ‘Meta Keyword Tag’:
This is where we want our keywords to be so that search engines will read them.
Its code like this:
<meta name=”Keywords” content=”keyword 1, keyword 2, keyword 3”/>
For best results,
pick 3-8 keywords here that are truly relevant to your site’s content.[refer step-1
for selecting keyword]
When these 3 technique complete,it will look like this in website:
<head>
<title>Untitled Document</title>
<meta name=”Description” content=”This is your description”/>
<meta name=”Keywords” content=”keyword 1, keyword 2, keyword 3”/>
</head>
Usage of keyword in Content:
Now used keywords in ‘H1 Tag’, ‘H2 Tag’ and ‘H3 Tag’ as per ascending order keyword
priority.
It will look like this:
<h1>Your Headline With Keyword Phrase Here</h1>
<h2>Your SubHead With Secondary Keyword Phrase Here</h2>
Usage of keyword as anchor text:
Use keywords as anchor text in internal as well external links of site, since anchor
text is good weight-age factor for Google rankings.
The code to create anchor text is:
<a href=”http://www.example.com”>Your Keyword Phrase</a>
The major factors
of “Natural " ("Organic" or "Algorithmic") search engine optimization are
divided into two
major steps as:
[1]on-page optimization
[2]off-page optimization
The major on-page optimization factors include:
• Keyword optimization
• Head tag optimization
• Coding Optimization
• Content optimization
• HTML Validation etc..
The major off-page optimization factors include various types of link building strategies
as well promotional
strategies such as:
•Directory submissions
•Reciprocal linking
•3-way linking
•Article submissions
•Blog submissions
•Press releases
•Social bookmarking
•Classified submissions
•Forum postings etc..
Here are the few
critical SEO mistakes many inexperienced webmasters or fraudulent SEO’s will do
and try to get ‘quick’ rankings. All of these are short term options and it’s only
a short matter of time before Google catches the site and bans it from the search
engine.
Use of hidden text: The use of hidden text refers to when a website
has the same background and text color with keywords repeated over and over. Search
engines will ‘see’ the text, but humans will not see it.
Use of tiny text: Another text trick tiny text in their sites which
is not visible to users and they do this search engines for keyword density. Over
repetition of keywords: There is a limit for ideal keyword density ranges from 5
to 20% If keywords are repeated over and over, it raises the keyword density, but
it also leads to a search engine ban for keyword spamming.
Submitting to Free For ALL (FFA) and Link Farms: There are some
sites which accept links alone irrespective of industry relevancy and quality of
site which will be treated as spam links in the search engines perception. Do not
submit to FFA or Link farms as it will harm your site as well though you are not
doing any spamming in your site.
Check out the things given below to know which is hurting your rankings;
• Focusing on the wrong keywords
• Keyword stuffing
• Keyword density too high
• Using generic keywords instead of long tail ones
• Only optimizing your homepage for all keywords
• Focusing too much on the on-page optimization
• Too many links on a page to your "link exchange partners"
• Not creating enough quality content
• Not updating your website enough
Google Adwords Keyword Tool
Link:
https://adwords.google.com/select/KeywordToolExternal
This tool allows you to research on particular keywords. It tells you the approximate
averagenumber of searches per month for a keyword phrase and also suggests similar
alternative keyword phrases.
Wordtracker Free Keyword Suggestion Tool
Link:
http://freekeywords.wordtracker.com
This is alternative to google adwords keyword tool.
Sitemap Generation Tool
Link:
http://www.xml-sitemaps.com
This tool will generate a sitemap for you in either HTML or XML format. A sitemap
contains links to all the pages on your website.
Google Webmaster Tools
Link:
http://www.google.com/webmasters/tools
This tool allows you to find the top Google search queries for your website, see
errors found by Googlebot ,find out how many backlinks you have, remove content
from the Google index, submit a sitemap,and generate a robots.txt file.
Google Analytics
Link:
http://www.google.com/analytics
Google analytics allows you to see how many visitors and hits you have received
to your website, the keywords that your visitors searched on, the pages that they
visited, the countries and towns they live in, the browsers they use, the pages
that they entered and exited your site on and how long they stayed on your site.
Statcounter
Link:
http://www.statcounter.com
This is an alternative to Google analytics
What is
SEO?
Nowadays the internet has become an effective new media for anyone and specially
for businesses and consumers alike. It is playing a major role in all walks of life
like online shopping, paying bills, internet banking and more. The business vendors
are also depending on the internet to increase sales, increase visibility and brand
themselves like never before. People have made their online presence through websites.
Day by day people are more and more dependent on search engines as a way to access
the vast amount of information available.The search engines, for their part, were
battling it out amongst one another to have the largest databases and to provide
the most relevant search results for any query.
To display relevant results from its database, search engines follow an algorithm
based on content links and other factors. To tell search engines that a particular
keyword is relevant to a particular industry, webmasters aim to make their sites
to be search engine friendly with some of their algorithmic factors. As this practice
developed it became known as “SEO”.
or in other word,
Search engine optimization (SEO) is the process of improving the volume and quality
of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results. Usually, the earlier a site is presented in the search results,
or the higher it "ranks," the more searchers will visit that site. SEO can also
target different kinds of search, including image search, local search, and industry-specific
vertical search engines.
Overview of search engines algorithms
Every search engine follows its own algorithm for ranking
and showing results in their searches. And every search engine has an automated
program called “robots” that spider the web and index the pages of a website. They
are programmed to follow virtually any link and as they go they index all the data
on that page.
When the data is passed back to the database it is analyzed for various factors
such as keywords, titles and inbound links.
The search engine algorithm is then used to determine the ranking of a site for
a particular keyword. Though search engines consider several factors for ranking
in their own search, it had become a critical issue to webmasters to optimize a
single site for one search engine – because the cloaking was no longer working.
Hence webmasters and SEO specialists did some research and come up with some common
factors that worked for all search engine rankings and defined them as the “SEO
basic factors”.
Usually search engines consider several factors to show a site in top position of
their searches. For example the top most well known search engine Google considers
650 factors to rank a site in the top position of its searches. But it gives certain
weight-age to each factor and based on the average weight-age of each factor it
ranks the site on top position in its search for a particular phrase.
Hi all,
we are announcing our new blog
http://blog.link2linkbooster.com
to provide information
on techniques of SEO [Search engine optimization] and its related with latest update
on our service.
Please visit our new blog and we encourage you to play an active role in it success.
Best regards,
Jayesh Daka
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