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Here
are the few critical SEO mistakes many inexperienced webmasters or fraudulent SEO’s
will do and try to get ‘quick’ rankings. All of these are short term options and
it’s only a short matter of time before Google catches the site and bans it from
the search engine.
Use of hidden text: The use of hidden text refers to when a website
has the same background and text color with keywords repeated over and over. Search
engines will ‘see’ the text, but humans will not see it.
Use of tiny text: Another text trick tiny text in their sites which
is not visible to users and they do this search engines for keyword density. Over
repetition of keywords: There is a limit for ideal keyword density ranges from 5
to 20% If keywords are repeated over and over, it raises the keyword density, but
it also leads to a search engine ban for keyword spamming.
Submitting to Free For ALL (FFA) and Link Farms: There are some
sites which accept links alone irrespective of industry relevancy and quality of
site which will be treated as spam links in the search engines perception. Do not
submit to FFA or Link farms as it will harm your site as well though you are not
doing any spamming in your site.
Check out the things given below to know which is hurting your rankings;
• Focusing on the wrong keywords
• Keyword stuffing
• Keyword density too high
• Using generic keywords instead of long tail ones
• Only optimizing your homepage for all keywords
• Focusing too much on the on-page optimization
• Too many links on a page to your "link exchange partners"
• Not creating enough quality content
• Not updating your website enough
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