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Keyword play very important role to generating traffic of website.so we provide
very brief ,clear and easy to learn description with example as below:
Step -1: Keywords selection:
Selecting keywords and optimizing your website for those keywords is the foundation
of getting traffic from search engines.
It’s very important to choose the right keywords for your site.choosing keywords
isn’t just about picking a keyword that fits. There is a bit of science when it
comes to keyword selection.
For example:
The first thing people do when searching for something they are interested
in is usually to go to google and type their keywords.google will then return a
list of results that are relevant to the keywords they typed in.
The sites on the first page of the google results are the sites that are
going to generate the most traffic from search engines.The sites on the second page
of the google results will likely generate a nice amount of traffic from search
engine too but the farther back in search result pages a site is,the less traffic
it will receive.
Obviously the beginning pages of google are where you want your site to be
so that you can reap the benefits of those searches.
So choosing your keywords carefully will give you a better chance of ranking high
and driving traffic.
When determining what your keywords will be,think like a buyer or a person
who is seeking information that you have to offer.What keywords might they use to
search for these service,product or information?
After you have determined what terms people might search for,than the first
thing you want to do is see how many searches per day your potential keywords are
getting. You can use the free keyword tool at,
https://adwords.google.com/select/KeywordToolExternal
http://www.freekeywords.wordtracker.com
In above keyword
tool,obviously you are choose those keywords for your website which are high (number
of times) searches per day.
Step -2: Where to usage keyword in your website:
These few techniques are useful for achieving very high
rankings in search engines. If you want, you can check it out with your site by
implementing the below given secrets information;
Usage of keyword
in Title:
Use your main keywords in
“Title” tag which has high weightage in Google for ranking in its searches.
Its code look like this:
<title>Title Here</title>
Usage of keyword in Meta description:
‘Meta Description Tag’ describes what your site is about.Rewrite your Meta description
with respective keywords in it.
Its code look like this:
<meta name=”Description” content=”This is your description”/>
Usage of keyword in ‘Meta Keyword Tag’:
This is where we want our keywords to be so that search engines will read them.
Its code like this:
<meta name=”Keywords” content=”keyword 1, keyword 2, keyword 3”/>
For best results,
pick 3-8 keywords here that are truly relevant to your site’s content.[refer step-1
for selecting keyword]
When these 3 technique complete,it will look like this in website:
<head>
<title>Untitled Document</title>
<meta name=”Description” content=”This is your description”/>
<meta name=”Keywords” content=”keyword 1, keyword 2, keyword 3”/>
</head>
Usage of keyword in Content:
Now used keywords in ‘H1 Tag’, ‘H2 Tag’ and ‘H3 Tag’ as per ascending order keyword
priority.
It will look like this:
<h1>Your Headline With Keyword Phrase Here</h1>
<h2>Your SubHead With Secondary Keyword Phrase Here</h2>
Usage of keyword as anchor text:
Use keywords as anchor text in internal as well external links of site, since anchor
text is good weight-age factor for Google rankings.
The code to create anchor text is:
<a href=”http://www.example.com”>Your Keyword Phrase</a>
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